Published on March 22nd, 2016 | by admin0
How to Get a New Product Noticed
In today’s crowded marketplace, it’s not easy to ensure new products make a splash and if you’re not careful, your latest offering may fail to generate enough interest among your target audience. In turn, this could spell disaster for your sales. Fortunately, there are ways to get your goods noticed. Keep reading for some suggestions on how to make sure your new product gets the attention it deserves.
Plan your launch down to the last detail
Unlike with many other aspects of marketing, you only get one opportunity when it comes to a product launch. If you get this part of the process wrong, there won’t be any second chances. This means it’s crucial that you put plenty of time and effort into planning your launch to ensure it really packs a punch. It can pay off to arrange promotional launch events and draft press releases that are ready to send to media sites and publications at the appropriate time. Coordinating social media campaigns in the time leading up to your launch date is another great way to raise interest in your product.
Approach industry influencers
It’s also worth getting in touch with influential people and organisations within your sector, from high-profile bloggers to review websites. You can find these influencers online using search engines, social influence metric tools and social media sites. By getting them to review or demo your product ahead of your official launch date, you can raise awareness and generate hype.
Spread the word through face-to-face sales
Once your product goes on sale, one of the quickest and most effective ways to attract customers is to take advantage of the face-to-face sales services offered by specialists like Appco Group. This form of direct marketing allows you to provide consumers with detailed information about your goods and it can be a great way to build brand awareness and create lasting relationships with your target audience. Appco UK partners with a network of independent marketing companies that provide skilled and knowledgeable brand ambassadors who are perfectly placed to appeal to potential customers. You can find out more about Appco and other direct sales specialists online.
Attend networking events
Consider attending relevant networking events too. Whether these are local gatherings of companies and business leaders or major national or international trade shows, industry events give you the chance to show your product off to interested parties. This can lead to increased sales and it can also help you to forge beneficial relationships with other businesses.